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I'm Paul, a multidisciplinary designer based in Dayton, Ohio. With 18+ years design experience, I've taken on many roles including graphic designer, senior designer, educator, program director, and now independent designer. I've built identity systems for national clients at a local brand agency, designed campaigns that had to hold up across retail environments, digital channels, and large-scale installations, and spent several years directing a UX design program and preparing the next generation of designers for the industry.

That mix of agency discipline, creative leadership, and systems thinking shapes how I approach every project. In practice, it means I can help an organization define what its brand stands for, build the standards that keep it consistent, and carry it all the way through to execution. My drive lies in crafting brands that are clear, coherent, and built to last.