Putting the Pieces in Place

To reinvigorate the brand, I worked with KBS leadership to reposition the business around the strength and familiarity of the KBS acronym. The refreshed identity reflects the heart of KBS: compassion, connection, and meaningful impact. Inspired by the geometry of puzzle pieces associated with Autism, the design represents individuality, belonging, and shared progress. A bright, optimistic color palette brings this story to life, capturing the energy, hope, and positivity that define the KBS community. The result is a brand that feels modern, welcoming, and purposeful, clearly expressing both what KBS does and why it matters.